Women are the sole or primary decision maker in 91% of new home purchases,
as reported at the 2005 NAHB International Builders Show. Therefore,
doesn’t it make sense to design homes from a woman’s perspective?
Design Basics and our Her Home Magazine division have been conducting highly specialized, in-depth research with female home buyers since January, 2003. Our knack for delighting women homebuyers through design is rooted in our ability to listen differently. It starts with an understanding that women view a home design through the lens of “how does the home live?”
In today’s homebuilding economy, you simply can’t afford to be offering the same old home designs. Consider:
- Women embrace others, so they look for spaces in the homes suitable for entertaining formally, informally, indoors and outdoors.
- Women create areas to de-stress. They look for soaking tubs, walk-in showers, porches, cozy spaces to curl up and read, and low-maintenance products so they don’t become slaves to their homes.
- Women evaluate home designs based on storage, especially closet and garage storage options, plus thoughtful kitchen, laundry and linen storage solutions.
- Women care about their ever-changing families, so they look for flexible floor plans to meet both current and future needs like caring for aging parents or starting a home-based business.
These truths, along with a host of others, led us to a new design paradigm—woman-centric home plans. The floor plans have also been colorized, to help illustrate these four key areas women use to evaluate home designs.
To learn more about our design philosophy contact us.
