Marketing, PR, Sales Consultation
 Research
suggests that by a 7 to 1 ratio, women will go out of their way to
do business with companies that market to women! (Source: Winning
Strategies for Marketing and Selling to Women by Delia Passi
Smalter) Therefore, every aspect of your business needs to be designed
with the female home buyer in mind—especially the design of
her home buying and home building experience.
But it’s not just for her. As many other companies have found in their businesses, giving women what they want has increased satisfaction among their male customers too.
Design Basics Her Home division can help you better understand women home buyers, how they approach new home purchase decisions differently than men, and how to gain their trust. Nothing has a greater impact on customer satisfaction and referrals than her buying and building experience. Don’t do everything else right, but fail to appreciate:
- Female buying psychology
- Core messages that speak to women
- Her role
- Questions—(women get more out of questions than just answers!)
- Interpersonal communication
- What women feel they "deserve"
- Her greater reliance on emotion and her senses
- “Home's” deeper meaning for women
- Anticipation—What's below her radar screen?
- Big picture thinking
- Testimonials
- Visualizing the home
-
 Her
online presence
- Educating employees, sub-contractors and outside realtors
- Follow-up
- Establishing expectations
- Reviewing plans and specifications
- Timelines/typical construction path
- Customer questions, communicating with suppliers and sub-contractors
- Regular customer communications
- Pre-closing walk-through
- Move-in issues
- Post move-in issues
- Warranty program, and scheduled call-backs
To learn more about our consulation contact us.
How can you increase sales & customer satisfaction at the same time?
Adopt a woman-centric approach to products and upgrades!
 One of the proven, woman-centric approaches is to package complimentary upgrades around woman-centric themes, bundled with their benefit messages. Then, pre-pricing these upgrade packages allows the buyer to better understand her investment. By helping her make wise, informed decisions, she feels more in control and her stress levels are lower.
With a well-designed options program, buyers learn about products they should consider, avoid inconvenient and hasty decisions, and enjoy the home buying experience more. Enjoying those options everyday ultimately creates a more positive homeownership experience. The bottom line? Happier customers and increased referrals.
Design Basics’ Her Home division’s insights into personalizing her home can help make this opportunity a reality for you. Presented in an honest, compelling way, this approach says you’re a builder who understands and anticipates what women want!
Contact us to learn more about the woman-centric approach.
Women-Centric Websites
 “Women are spending more time online than they are watching TV,” reports Maria Bailey in Marketing to Moms. And, in EVEolution, Faith Popcorn says, “More women are online than men the internet is perfectly aligned with her goals of saving time, convenience, and fitting into her busy schedule.”
Online, women can ask questions and learn in an anonymous, non-threatening environment. The internet has become many women’s preferred information source.
What’s different about a female-oriented website?
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