HER HOME MAGAZINE HELPS WOMEN DECISION MAKERS
Publication Builds Knowledge Among Home Buying Readers
OMAHA, NE -- (August 2003) – Women interested
in building a home now have a magazine carrying essential knowledge
needed to make critical decisions relating to the home’s construction.
Her Home, a quarterly magazine dedicated to women making such decisions,
will be mailed to more than 55,000 people in September. The 48-page
magazine is published by Design Basics, Inc., the nation’s largest
home plan design service and a leading firm serving the homebuyer.
Her Home’s editorial will include brightly colored, easy-to-read
articles that contain helpful hints for making decisions plus recommended
references and websites for in-depth information. Each issue will
contain several articles relating to some aspect of constructing a
new home, the role color plays in both the interior and exterior of
the home, some landscaping ideas, a remodeling article and much more.
“Building a home is a major investment. Today, women are much
more involved in the entire home construction process," said
Linda Reimer, editor and publisher of Her Home magazine. “In
fact, women make more than 80% of the home building and buying decisions.
So, it seemed logical that we would create a publication just for
them.” Reimer also is president of Design Basics that not only
sells plans but also publishes more than 20 titles on design planning
and construction. “Women want knowledge in advance of construction
and all throughout the building process," Reimer said. "They
need this information in order to make intelligent decisions.”
Within each specific article, Her Home will include website addresses
and other resources where women can get additional information.
Her Home will be mailed to 55,000 people who have purchased Design
Basics’ home plans in the past and construction company customers
of Design Basics. The publication also will be available via subscription.
(more)
Articles in the first issue include:
- “Plan Now to Breathe Easy Later,” on safe air controls
for a healthier home;
- “Making a Good Plan Great,” where three women builders
take a Design Basics plan and describe changes they’d make;
and
- how to use color to enhance your surroundings and express your
personality.
Reimer said each issue also will feature a section titled “Sitting
In” where Her Home reporters ask groups of women from around
the country their opinions on topics related to "home."
“You won’t find any fashion or make-up tips in Her Home,”
Reimer said. “We’re including solid, basic information
that will arm women with the information they need." Her Home
is one of the first publications whose editorial will be based solely
on critical decisions female consumers need when building their own
homes.
Persons interested in learning more about Her Home magazine can contact
Linda Reimer, Her Home editor and publisher at Design Basics, 11112
John Galt Boulevard, Omaha, NE 68137 or on the Her Home magazine website,
www.HerHome.com
FOR MORE INFORMATION:
Joyce Brown, 402-331-9223
