HER HOME REVOLUTIONIZES HOME DESIGN PLANS WITH COLOR CODING
New Design Plans Help Customers See How a Home “Lives”
OMAHA, NE, (March 2005) – Follow the colors
in Her Home Design Plans and see how a home can cater to personal
lifestyle. “Her Home Plans, Volume 2,” from Design Basics,
Inc., revolutionizes traditional house plans with color to show four
categories of how people live. The 50 plans help homebuyers visualize
areas for entertaining (yellow), de-stressing (blue), storage (orange),
and flexible living (green), and show livability at a glance. “Her
Home Plans, Volume 2,” also shows possible furniture layouts
to give homebuyers a sense of dimension and a picture of how the home
design will flow.
The industry standard has been an encyclopedic approach to floor
plan presentation with outlines of essential statistics: type of home,
room dimensions, square footage, ceiling heights, number of baths,
etc.
“Homebuyers want so much more that the traditional view of
room dimensions and square footage,” said Linda Reimer, Design
Basics’ president. “Traditional home plans often make
difficult for homebuyers to visualize how the home will look when
it’s built. We used research with our customers, particularly
women who make most home building decisions, to identify what they
want most in a new home.”
That led to the Her Home Plan color coding-system that includes:
- Yellow for formal rooms for entertaining; informal, open living
spaces; outdoor “rooms;” kitchens; and rooms for media-related
get-togethers;
- Blue for areas to de-stress such as personal get-aways, including
a private master suite; a walk-in shower or whirlpool; a quiet porch
or craft area;
- Orange for storage including added space in the garage and laundry
room; generous kitchen pantries and linen closets; over-sized bedroom
closets and additional unfinished areas in the basement or upper
level;
- Green to designate rooms for flexible living that can be adapted
to unique situations such as in-law-suites; home offices; bedroom/bath
arrangements for blended families, etc.
Design Basics, the nation’s largest home plan design firm to
the building trade, offers nearly 1,500 home plans that are marketed
to 98% of the national home publications and in lumber yards and featured
weekly in newspapers across the country. The company produces a variety
of home plan catalogs and publications which are distributed via direct
mail, consumer and newsstand publications and on the Internet. Design
Basics’ publishes Her Home magazine, a quarterly full-color
magazine that is the first of its type with editorial based solely
on critical decisions female consumers need when building their home.
For more information see: www.DesignBasics.com
and www.HerHome.com.
FOR MORE INFORMATION:
Joyce Brown, 402-331-9223
